How Digital Marketing Increased Calls for a Towing Company
- Roadside & Towing Marketing
- Sep 5
- 2 min read
Updated: Sep 10
How Digital Marketing Increased Calls for a Towing Company
How Digital Marketing Increased Calls for a Towing Company. In today’s competitive roadside assistance industry, standing out in the market is not easy. Many towing companies still rely only on word-of-mouth or outdated advertising methods, which often results in fewer calls and missed opportunities. But one towing company decided to change its approach and by using digital marketing strategies from Roadside & Towing Marketing, they saw a significant increase in calls, leads, and revenue.
The Challenge
The towing company was struggling to get consistent calls. They faced three main issues:
Limited online visibility in local searches.
Weak social media presence.
No targeted ads to capture emergency roadside customers.
Without a strong digital marketing plan, the company was losing business to competitors who were more visible online.
The Digital Marketing Approach
That’s where Roadside & Towing Marketing stepped in. Our team created a customized digital strategy focusing on:
Local SEO OptimizationWe optimized the company’s Google Business Profile, added location-based keywords such as “towing service near me,” “24/7 roadside assistance,” and “emergency tow truck in [city name].” This made them show up on the first page of Google when customers searched for urgent help.
Google Ads CampaignsWe launched highly targeted Pay-Per-Click (PPC) ads aimed at customers searching for emergency towing. These ads appeared at the exact time potential customers needed a tow, generating immediate calls.
Social Media MarketingOur team built a strong presence on Facebook, Instagram, and TikTok. We created engaging posts about roadside safety, customer success stories, and towing tips, which boosted trust and visibility.
Call Tracking & Lead ManagementTo measure results, we set up call tracking so the company could see exactly how many calls came from digital marketing. This provided real data on ROI.
The Results
Within just 90 days, the towing company saw:
65% increase in phone calls.
40% boost in local website traffic.
More repeat customers from retargeting ads.
The investment in digital marketing paid for itself quickly because more calls = more jobs = more revenue.
Why Digital Marketing Works for Towing Companies
When someone is stuck on the road, they don’t flip through a phone book. They pull out their smartphone and search Google. If your towing business doesn’t show up, you lose the call. That’s why partnering with experts like Roadside & Towing Marketing is critical. We specialize in generating exclusive towing leads and helping roadside businesses dominate their local market.
🚨 If you want more calls for your towing company, contact Roadside & Towing Marketing today and let us help you grow your business with proven digital strategies.
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