How an Roadside Company Added 40+ Extra Calls Monthly in New York City, NY

Roadside & Towing Marketing
2 days ago
2 min read

How an Roadside Company Added 40+ Extra Calls Monthly in New York City, NY

Running a roadside assistance or towing company in New York City, NY is highly competitive. With hundreds of operators fighting for visibility, many businesses rely on tow listings or third-party apps only to see rising costs and inconsistent call volume.

This case study shows How an Roadside Company Added 40+ Extra Calls Monthly in New York City, NY by switching to a smarter, locally focused digital marketing strategy powered by Roadside & Towing Marketing.

The Challenge: Too Many Listings, Not Enough Calls

The NYC roadside company was spending heavily on:

Paid tow directories
Lead apps with shared calls
Inconsistent referral traffic

Despite the expenses, monthly calls were unpredictable, and profit margins kept shrinking. They needed a way to generate exclusive, high-intent phone calls without competing with multiple providers on every lead.

The Strategy That Changed Everything

Roadside & Towing Marketing built a custom digital strategy designed specifically for New York City roadside and towing companies.

1. Local SEO Domination in NYC

The company’s Google Business Profile was optimized with:

NYC-specific service keywords
Service area targeting for all five boroughs
Weekly local content updates
Call-driven optimization for mobile users

This allowed the business to rank in high-traffic local searches where customers needed help immediately.

2. High-Intent Google Ads (No Shared Leads)

Instead of directory ads, Roadside & Towing Marketing launched:

Emergency roadside keyword targeting
Location-based call-only campaigns
Ads shown only to NYC drivers searching for help

Every call went directly to the business no middlemen.

3. Conversion-Focused Landing Pages

A fast-loading landing page was built with:

One-tap call buttons
Trust signals and reviews
Clear NYC service messaging

This ensured every visitor turned into a phone call.

The Results: 40+ Extra Calls Every Month

Within the first 60 days, the company achieved:

40+ additional exclusive calls per month
Lower cost per lead compared to tow listings
Higher-quality emergency roadside jobs
More repeat and referral customers

Most importantly, they gained predictable call volume without relying on expensive third-party platforms.

Why This Works for NYC Roadside & Towing Companies

New York City drivers don’t browse directories when stranded they search Google and call the first trusted business they see. A properly executed digital strategy puts your company in that exact position.

Want the Same Results for Your Roadside Business?

If you want to replicate How an Roadside Company Added 40+ Extra Calls Monthly in New York City, NY, partner with Roadside & Towing Marketing.

We specialize exclusively in: