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Get Started - Towing Business

Writer's picture: Roadside & Towing MarketingRoadside & Towing Marketing
towing business
Get Started - Towing Business

So you're prepared to take the leap. You're ready to initiate a transformation in your life and establish your own towing business. Congratulations—venturing into entrepreneurship is truly rewarding. It offers unparalleled freedom, excitement, and the chance to build something from the ground up.


Making the decision to break away isn't easy. I vividly recall the uncertainty I felt when I chose to change my path in life. With a family to support, deciding to strike out on my own felt daunting. Suddenly, I was without a traditional job and unsure about navigating the world of business.


But before you invest in trucks, equipment, training, and advertising—before you even settle on a catchy business name or wade through legalities—you need to determine if this venture is worthwhile. You need to understand what the potential rewards could be.


Let's start by exploring the possibilities. You've made the bold decision to pursue self-employment, but without a clear view of what you stand to gain, it's hard to muster the motivation to proceed.


Here's a breakdown of potential revenue streams and typical rates charged. These figures serve as a starting point and should be adapted based on your costs, expected returns, and local competition:


  • Towing for individuals: $40 to $75 per hook plus $2 to $5 per mile towed

  • Towing for Repair Shops: $40 to $75 per hook plus $2 to $5 per mile towed

  • Abandoned vehicle towing (Police Department): Rates vary based on circumstances

  • Accident rotation (Police Department): Rates vary based on circumstances

  • Towing for Motor Clubs: $30 to $50 per hook plus contracted mileage rates

  • Other services for Motor Clubs: $30 to $50 per service plus contracted mileage rates

  • Towing for Trucking Companies: Rates vary based on services provided

  • Unlock services: $30 to $50 plus mileage

  • Jump starts: $30 to $50 plus mileage

  • Tire changes: $30 to $50 plus mileage

  • Fuel delivery: $30 to $50 plus mileage

  • Battery sales: $30 to $50 plus mileage and battery markup

  • Winching: Starts at $50, varies based on circumstances

  • Private Party Towing: Rates may be regulated in some regions

  • Repo work: Starts at $200, varies based on complexity

  • Business Accounts: Rates vary

  • Equipment hauling: Rates vary, requires specific equipment like a rollback or trailer

  • Scrap hauling: Rates based on price-per-ton


Now that you have an overview of services and pricing, you can crunch the numbers to estimate your potential daily and monthly earnings.


For example, if you operate with one truck and one operator, and assuming an average call brings in $50, with 10 calls per day, you could generate $500 in daily sales (note that actual daily earnings may vary). Over a month with 22 workdays (excluding weekends), that totals to approximately $11,000 in monthly sales.


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